This year, with so many American families in dire need, is it just my imagination–or perhaps wishful thinking –that the crass commercialism seems to be down a notch?
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The endless TV ads are there—-give a give a give a garmin—-ruining traditional holiday songs by turning them into sales jingles, and garish red and gold decorations bedeck even the humblest of retail establishments, but there is data pointing to a different approach this year:
“Several recent surveys indicate that charities and nonprofits can expect giving to be more bountiful at the end of 2011, particularly compared to the last two years. Moreover, donors seem to be taking into account current economic challenges and government cutbacks when deciding where to give: A recent poll by the website Charity Navigator (see link.reuters.com/nyk45s), for instance, found human-service groups, such as food banks and homeless shelters, top the list of where respondents plan to g(http://www.reuters.com/article/2011/12/06/us-usa-charity-donatinos).
At Blazing Systems, we’re doing our part. One of our long-time clients,RE/MAX Achievers of Collegeville-Pottstown-Boyertown(see http://www.achieverspa.com)is conducting a Food Drive for the 9th year,accepting donations at three office locations.We donated cases of canned goods to this worthy cause, where they seek to “Make a difference….One household at a time.”
We are also dog lovers, and we’re donating dog food to our local SPCA.This bad economy has taken its toll on our furry friends as well, as people have abandoned pets at an alarming rate.
So…maybe it’s not just wishful thinking…Maybe there IS a renewed spirit of giving out there this year, and maybe we ARE acting more like the Americans in a Frank Capra movie—-in the true spirit of the season. I hope so!