Shortly after we launched Blazing Systems, one of my friends–a colleague in the IT industry –asked me how we came to choose the name of our new company. He chuckled when he asked me, which is part of the answer to his question.
In this age of taking yourself too seriously, as in “Web Technology Solutions’, we wanted to show our sense of humor, our human side, and show that we don’t take ourselves too seriously. We wanted to present a friendly image for customers. Many customers we encounter have been taken advantage of by technology companies who act like they are smart and the customer is not, like technology is some sort of mysterious stuff that only they can understand. (This is a posture which positions the company to over-charge and under-deliver.)
Technology, as practiced by those companies, can be impersonal and even threatening; so we wanted to project the opposite.
Technology doesn’t have to be painful, like the dentist–It can be fun and human -scale, like the movie. The name Blazing Systems starts things out on a friendly note. “What about people who don’t get it?” my friend asked. “What if they don’t appreciate the humor, and they decide not to do business with you? What if they do get it, but have no sense of humor, and don’t think it’s funny, or if they think it’s stupid? My answer was , “Fine.We probably wouldn’t want to work with them , anyway.