About 90% of the prospective home buyers are searching for homes on the Internet. Looking for homes is by far the leading reason why buyers go to realtor websites. To capture share in this competitive market requires a simple two-step approach.
STEP #1: Provide an easy-to-use IDX search of the homes available in the local MLS. This satisfies the vistor’s need to look for available properties, and it captures the lead for the website. The website realtor is able to get leads on all the properties in the MLS, not just their own listings.
STEP #2: Drive traffic to the site. A common error is to build a site, and then wait for the world to beat a path to your door. About 50% of the traffic to your site will come through direct channels. Individuals will type in your URL to go to your site. The other half will find you through search engines. You can achieve long-term results with Organic SEO programs and immediate results with PPC (Pay Per Click) Commodity SEO programs.